An innovative platform
a clear message
Crofton Moore, a real estate company on the rise, used its 15th anniversary as an occasion to make a strategic shift and completely redo its brand platform.
The new logo takes its cue directly from a defining architectural element of the 5800 Saint-Denis building, where Crofton Moore installed its headquarters. The square shapes and colours capture the professionalism and confidence of the company.
Promoting a strong client services offering
The agency created a dynamic, contemporary-styled, structured brochure to showcase the company’s range of expertise. The graphic design echoes the architecture of the 5800 Saint-Denis building and logo.
To illustrate the activities and services future tenants can expect, SGM dressed the building’s ground-floor windows in Crofton Moore’s corporate identity, for a vibrant, dynamic and inviting look.
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