Le Grand remue-placard
SGM, in collaboration with lg2, created an original event to encourage visitors to give in support of the non-profit organization Renaissance during their Grand remue-placard event. The organization works to help the disadvantaged develop socio-professional skills in order to integrate into the job market.
For every 2 lb. (0.9 kilo) of clothing donated, visitors earned a contest coupon that they then scanned at an interactive station to see if they had won a Complexe Desjardins gift card!
Stylists from Les Effrontés were on hand every Friday during the event to provide quick personalized advice to participants.
Result: over 5,800 lb. of clothing donated to Renaissance!
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