SGM Agence

Complexe
Desjardins



Le Grand remue-placard




An original
event

SGM, in collaboration with lg2, created an original event to encourage visitors to give in support of the non-profit organization Renaissance during their Grand remue-placard event. The organization works to help the disadvantaged develop socio-professional skills in order to integrate into the job market.

Nearly $10,000
in prizes

For every 2 lb. (0.9 kilo) of clothing donated, visitors earned a contest coupon that they then scanned at an interactive station to see if they had won a Complexe Desjardins gift card!

Fashion advice

Stylists from Les Effrontés were on hand every Friday during the event to provide quick personalized advice to participants.

Result: over 5,800 lb. of clothing donated to Renaissance!