CREW M, a network for women in the commercial real estate industry, called on SGM once again to create the graphic signature for its Excellence awards gala. The agency’s mission: showcase women who have excelled in the industry.
Spotlight on excellence
The annual Excellence Gala honours women who make their mark in the commercial real estate industry. SGM was tasked with creating videos presenting each of the finalists, who were invited to speak about their work life and distinguished career path.
A graphic signature that also aims high
The creative direction used to pay tribute to the success of these inspiring women was not by chance. SGM drew inspiration from CREW M’s new graphic universe—a universe rich and colourful, echoing the dynamic energy of the commercial real estate industry.