SGM Agence


New brand image

Reflecting values

In collaboration with the agency, Group SMR, offering general building maintenance services, became Roy. The family-run business wanted the new logo to reflect its vision and set it apart from the competition.

Built on commitment

Roy’s new signature expresses a unique positioning, which places the employees at the brand’s heart. Committed to clients, users and employees, the company Roy is proud to contribute to the maintenance of healthy and welcoming spaces for everyone who uses them on a daily basis.

Constructing a uniform brand architecture

SGM created the graphic design of the brand’s architecture using the parent brand’s logo, which all the sub-brands follow from. This visual unity defines the company’s services by grouping them together within one family. This also had the effect of reinforcing the sense of belonging among the different Roy teams internally.