SGM Agence

Le Boulevard

Soccer Mania

Proud, together

SGM created Soccer Mania to coincide with the FIFA World Cup, turning up the volume at Le Boulevard and bringing both young and old together.


Under a massive outdoor tent filled with an electric atmosphere, 6,000 people experienced big moments of pride and fraternity as they watched their favourite teams play live on the screen—the perfect pretext to celebrate the multicultural richness of the Centre’s clientele.

10 days of entertainment

An Xbox squad, Brazilian dancers, photo booth, an outdoor soccer field for kids . . . Customers had many reasons to stop by for a great time!