New brand identity
For its redevelopment, Marché Central tasked us with redefining its DNA. A new look meant a new opportunity to set itself apart from the competition.
We started by identifying its clientele—intelligent, informed consumers who want big brands at affordable prices. From there, we developed its guiding mantra: “À ce prix-là, les marques vous font de l’œil” (“Big-brand prices that catch your eye”). This theme paved the way for the tone and graphic elements woven into every physical space, digital ecosystem, and piece of promotional material.
Complexe Desjardins – Global Marketing Strategy