Travel Behaviours This Summer
SGM has launched its first-ever trend survey on the theme of Local Tourism. Here’s what we found.
- 50% of people discovered the province of Québec during their vacation, while 50% of people preferred to invest in designing their yards and homes.
- The two most popular regions of Québec are Charlevoix and Gaspésie.
- 64% of participants prefer to plan their vacation
READ MORE
Interview: Marianne Morin
Marianne Morin, National Director of Les Clefs d’Or and SGM Ambassadors Trainer
Once a unique feature of the hotel industry, concierge service has now been applied to office towers and other commercial environments, where it is being increasingly integrated into their welcome and customer experience strategies. How?
You are now National Director of Les Clefs d’Or and Head Concierge at Westin Montreal.
READ MORE
Consumption Trends: Phygitalization
The evolution and implementation of digital tech has had a deep-seated impact on the way people live, work, travel and do business. Today’s increasingly connected consumers have little in common with their counterparts at the start of this century.
Typically located at strategic locations, tourist information centres welcome visitors and provide an abundance of useful information. These physical centres used
READ MORE
New in our backyard
Why travel to faraway lands when the answer is right in front of you? How we travel and vacation have clearly changed, and this means Québec is regarded more than ever as a top destination. Apart from its unique food scene, the province offers an abundance of breathtaking natural sights and activities that keep locals active all year long, in
READ MORE