The “Revenge Shopping” trend

Have you heard of revenge shopping? The trend that started in China and moved to Europe when stores reopened is a new behaviour observed in consumers. It stems from the desire to treat oneself to make up for the pent-up frustration generated during the pandemic. According to our CEO, Sonia Gagnon, Quebec won’t escape it: “it’s human nature, people want to treat themselves, go into the stores to feel, pick, and try on what they like.”

Discover this new trend and see how to get the most out of it with Christine Legault, Charles Brabant and Sonia Gagnon: https://pmemtl.com/blogue/detaillants-etes-vous-prets-pour-le-revenge-shopping?fbclid=IwAR3IokCEM6HsigfcSPPZ17BLN0T1-jTPLaXjoCncl5FGeb_04ef9lrbA0VI