Why is consumer experience so important?

Why is consumer experience so important? In the volume 14, number 2 of the magazine “Immobilier commercial”, Sonia Gagnon, president of SGM, tackles the subject of design thinking, and explains how to place consumer experience at the heart of journey creation, which will redefine commercial, office, and mixed life spaces. Read more on pages 30 and 31 of the magazine: https://issuu.com/jbcom/docs/mic_v14n2_bon